A concept for a collection of beers inspired by golf course slang. “The Yips” is a sports phenomenon where the athelete experiences a sudden and unexplained loss of ability.
If you or someone you know is suffering from a case of the yips, maybe you need a case of The Yips!
The Chili Dip: When your swing hits the ground before the ball, creating a hefty divot as you swing
The O.J.: when you get away with a shot that you shouldn’t have
The Prom Date: when a putt rolls around the rim of the hole and doesn’t fall in
character designs
Chili Dip
O.J.
Prom Date
unused
Half the Cake: a “slice” is a shot that bends to the right. This shot is a really, really big slice
Victory Lap: when a putt rides around the rim before dropping in the hole
Worm Burner: a hard-hit shot that flies very low to the ground
Kyle Guilford: concept and direction, illustration, packaging design
This project was done in collaboration with
Kyle Talley: character design, illustration
Ricardo Rodriguez: label design, logo
This project was done in collaboration with
Kyle Talley: character design, illustration
Ricardo Rodriguez: label design, logo
